We stopped working with A/B split testing years ago for pricing because it is not the right tool for dynamic pricing.
An A/B test divides up your traffic in two and compares the effect of two different prices. In contrast, we test thousands of prices across many different segments and make adjustments in real time. For a Vendo client to do what our system does in one day would take
It would take considerable time and resources to replicate with A/B tests what our artificial intelligence system does in one day. The flexibility and reliability of our proprietary technology brings real benefits to our clients.
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