Almost everyone is doing dynamic pricing. Cruise around town and check the prices of Starbucks coffee or a gallon of milk at different shops. They change. Everyone is adjusting their prices from airlines to hotels to Amazon to Rosetta Stone, etc.

The only reason that relatively small internet companies haven’t been doing it is because they don’t have access to enough data and they don’t have access to the right tools.

We solve both of those problems for our clients.