Dynamic pricing: Can’t I just get the same effect by doing an A/B test.
No, it’s impossible. We stopped working with A/B split testing years ago for pricing. It is not the right tool for dynamic pricing.
An A/B test divides up your traffic in two and compares the effect of two different prices. We constantly test thousands of prices across billions of different segments and adapts in real time. For a Vendo client to do what our system does in one day would take millions years with A/B split testing and would not be able to adapt to changes.