The best price for a combination of a shopper and a product typically lasts for one hour. It’s the length of the shopper’s session.

 Prices last for one shopper’s session. If a shopper leaves the site and returns after the session has expired they may see a different price.

 If you are concerned that people might know that you are using dynamic pricing and refresh the page until they get a low price, don’t be. The number of users that behave this way is small and our system will continue to adapt how it handles them. This type of user isn’t going to buy unless they feel like they’ve gotten a “deal.” You’re best off trying to get them through the sales process and trying to win them over on the quality of your product.