Do end users complain about different price points?
We’ve never heard a complaint in all the years we’ve been optimizing prices. It doesn’t mean it won’t happen in the future.
A key part of the optimization is Lifetime Value. If we charge too much and a customer gets mad and cancels, no one wins. So we find the revenue maximising price where everyone is happy. Sometimes the price is lower, sometimes its higher. It depends on that particular shopper and the unique product.