Yes. We set a minimum and maximum price and let the AI figure out the right price for each shopper.

 For example, we have partners in 2016 who are releasing virtual reality products. What should the price be? No one knows, of course. The only thing to do is set a price floor (ex. $20 per month) and price ceiling (ex. $60 per month) and let the artificial intelligence system figure out the price that makes the most money with each shopper.